About Pop 2027 – Festival and Convention for Pop Culture Germany

What to expect in 2027

About Pop 2027 returns to Stuttgart, Germany, on 11–12 June 2027 for its ninth edition. The event combines a music festival, industry convention, club programme, talks, workshops, networking sessions, cultural events and open-air activities across Stuttgart. The official website has confirmed the 2027 dates and is already accepting early ticket interest, while the full 2027 programme is still to be announced.

Unlike a conventional music festival based around one large festival field, About Pop spreads its programme across multiple venues and cultural spaces. Friday traditionally concentrates activity around the Wizemann Areal, while Saturday becomes a city-wide club festival with participating venues throughout Stuttgart. The 2027 terms specifically confirm events at the Wizemann Areal and Impact Hub on Friday, followed by the club festival at participating venues on Saturday, together with open-air events during the festival period.

About Pop has operated since 2019 and positions itself at the intersection of pop music, pop culture, music business and social discourse. Its programme can include concerts, panels, workshops, readings, networking opportunities, parties and discussions about the future of music and creative culture. The festival’s concept is built around the themes of “Now, New and Next,” connecting established artists with emerging talent, industry professionals and audiences.

The 2027 edition is therefore expected to retain the event’s hybrid character rather than functioning simply as a concert weekend. Visitors can follow live music while also exploring discussions around music business, technology, creative industries, nightlife, culture and new forms of pop expression.

Event dates

About Pop 2027 takes place on Friday, 11 June and Saturday, 12 June 2027 in Stuttgart.

The official 2027 dates are:

• 11 June 2027: Festival and Convention programme, with the main activity centred around the Wizemann Areal and Impact Hub, plus open-air events
• 12 June 2027: Club Festival, city-wide cultural programme and additional open-air events

The official terms confirm that the Friday programme is scheduled at the STR Kultur- und Betriebs GmbH site at Quellenstraße 7 and at the Impact Hub, collectively forming the Wizemann Areal. Saturday’s programme will take place at participating venues around Stuttgart.

The detailed timetable, individual event times and 2027 artist schedule have not yet been published. Visitors should therefore use the official programme once it is released rather than relying on previous-year times.

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Venue & festival site

The central Friday location is the Wizemann Areal at Quellenstraße 7, 70376 Stuttgart. The complex includes Im Wizemann and the Impact Hub, alongside other areas used for networking, information and supporting activities. The official site describes the Wizemann as a major part of About Pop’s festival environment.

The Wizemann venue is particularly important because it combines several concert rooms and event spaces within one former industrial complex. Previous editions have used the venue for concerts, talks, information stands, networking and other festival activities.

On Saturday, About Pop expands across Stuttgart. Previous participating locations have included cultural centres, museums, youth centres, clubs, libraries, parks and independent music venues. The official venue archive lists locations such as StadtPalais, Merlin, Laboratorium, Landesmuseum, Villa Berg, Werkstatthaus, UTOPIA Kiosk and other spaces that have hosted About Pop activities.

This city-wide structure is one of the defining characteristics of About Pop. Instead of keeping every performance and discussion inside a single fenced festival site, the event uses Stuttgart itself as part of the programme.

Full lineup

The complete About Pop 2027 lineup has not yet been announced.

The official website currently promotes the 2027 dates and ticket shop but continues to direct visitors to the 2026 programme archive for the previous year’s artists and speakers. The festival has also confirmed that 2027 artist booking is underway.

The 2027 booking process is particularly relevant to the festival’s regional focus. The organisers have invited bands and artists from the Stuttgart region to submit applications, showing that the eventual programme is expected to continue combining established acts with emerging local talent.

For reference, About Pop 2026 featured 64 bands, 150 speakers and 27 locations. These figures demonstrate the scale that the event reached in its eighth edition, but they should not be treated as confirmed numbers for 2027.

The final 2027 lineup will likely include a mixture of concerts, new artists, regional performers, speakers and creative-industry contributors, but individual names should only be added once officially announced.

Headliners & featured artists

There are currently no confirmed 2027 headliners published by the official festival programme.

About Pop’s 2026 edition provides an indication of the type of artists the festival has previously booked. The 2026 programme included Peaches, Nation of Language, Light Asylum, Uche Yara, ELLiS·D, Boko Yout, Maya Shenfeld, Violet, Agriculture and many other artists across different venues.

Peaches was one of the major names associated with the 2026 edition, with her performance scheduled at Im Wizemann late on Friday evening. Nation of Language also performed at Im Wizemann, while Light Asylum and Uche Yara appeared earlier in the programme.

The festival also places considerable attention on emerging musicians. The About Talents programme is designed to support young people working across areas such as music, management, booking, labels, video, public relations and journalism.

For 2027, the most reliable approach is to treat the lineup as pending until About Pop releases its official programme announcements.

Stages & performance areas

About Pop does not operate as a traditional festival with a small number of permanent stages. Instead, its performance areas are distributed across existing cultural and music venues.

The Wizemann Areal has historically provided several rooms for concerts and convention activities. In 2026, Im Wizemann hosted a dense concert programme while the Impact Hub provided convention rooms, talks, networking and industry sessions.

Saturday’s Club Festival uses a much wider network of locations. Previous venues have included:

• Im Wizemann
• Impact Hub
• StadtPalais – Museum für Stuttgart
• Merlin Kulturzentrum
• Laboratorium
• Landesmuseum
• Villa Berg
• Werkstatthaus
• UTOPIA Kiosk
• Jugendhaus Mitte
• Club Zentral
• Kulturzentrum Dieselstrasse
• white noise bar & club
• Other participating Stuttgart cultural and music venues

The precise 2027 venue map will be published with the programme.

Stage-by-stage schedule

The 2027 stage schedule is not yet available, but the event structure is already confirmed.

Friday – Wizemann Areal

Friday will centre on the Wizemann Areal and Impact Hub, combining concerts with convention programming, networking, talks, workshops and other activities. The official 2027 terms specifically identify these locations as the main Friday venues.

Saturday – Club Festival

Saturday will move into participating venues around Stuttgart. Visitors can expect multiple simultaneous concerts and cultural events, meaning it will be necessary to plan routes between locations once the timetable is released.

Open-air programme

The 2027 terms also confirm open-air events during 11–12 June. Exact parks, squares and performance times have not yet been announced.

Set times

Individual 2027 set times have not yet been released.

The 2026 programme illustrates how detailed the final timetable can become. For example, Im Wizemann hosted performances from the afternoon into late evening, with acts including Zweifel at 15:30, Merlin Storm at 16:30, Cordoba78 at 18:00, Uche Yara at 18:30, Light Asylum at 19:00, Nation of Language at 21:00 and Peaches at 23:00.

Saturday’s 2026 programme similarly spread performances across different venues, with events at locations including Villa Berg, StadtPalais, Merlin, Laboratorium and other cultural spaces.

Once the 2027 timetable is published, visitors should check individual start and end times carefully because simultaneous programming is a central part of the About Pop experience.

Ticket types

The official 2027 terms confirm that About Pop tickets will be offered in different formats. These include festival tickets covering both days and separate ticket modules for particular programme offerings. Some selected open-air events may also be free.

The final 2027 ticket prices have not been published in the accessible official information.

For reference, the 2026 festival ticket was advertised at €55, including a VVS KombiTicket for free public transport. Converted at approximately $1.1476 per euro, the previous-edition price was $63.12. This is a 2026 reference price and not a confirmed 2027 price.

Previous ticket formats have included:

• Two-day festival ticket: approximately $63.12 based on the 2026 advertised price
• Friday ticket: previous edition format
• Saturday ticket: previous edition format
• Convention ticket: previous edition format for convention content
• Supporter tickets: available in the previous edition
• Companion tickets: available under the festival’s accessibility arrangements

The official 2027 terms also confirm that tickets are issued digitally and can be provided as downloads or mobile tickets.

VIP & premium options

About Pop is not primarily structured around traditional VIP hospitality packages. Its ticket system is instead focused on access to the festival, convention and individual programme formats.

Previous editions have offered different ticket modules and supporter options rather than a conventional VIP hierarchy. The 2027 terms confirm that festival tickets and special ticket modules will be available depending on the programme.

Visitors interested in professional networking should pay attention to the convention, Meet Music and About Next programmes. These areas are designed around connections between artists, labels, agencies, promoters, funding bodies, music organisations, creative businesses and other industry participants.

Event rules

Visitors should use a valid ticket for admission. The official 2027 terms state that digital tickets can be supplied as mobile tickets or downloadable tickets, with a QR code used for entry verification.

Because About Pop uses many venues with limited capacities, holding a festival ticket does not guarantee admission to every individual event. Entry to a particular venue is available only while that venue has capacity, so arriving early is important for popular concerts and talks.

The terms also state that a ticket does not guarantee a particular seat or standing position. Some events may have their own access requirements.

Weather can also affect outdoor programming. The festival is planned to take place in different weather conditions where organisers consider it safe, but outdoor events may be stopped if weather creates a risk to visitors.

How to get there

The main Friday site, Wizemann Areal, is located at Quellenstraße 7, 70376 Stuttgart.

The official festival information recommends public transport, with the Glockenstraße stop providing access to the Wizemann Areal. From the stop, visitors can walk uphill, cross Pragstraße at the traffic lights and continue towards Quellenstraße.

Stuttgart’s central location also makes About Pop accessible from other German cities by long-distance rail. Stuttgart Hauptbahnhof is the city’s main railway hub, after which visitors can continue by local public transport.

For the Saturday Club Festival, transport planning becomes more important because different venues may be spread throughout Stuttgart. Checking the final programme map before travelling can help visitors group nearby events together.

Public transport & parking

Public transport is one of the most practical ways to attend About Pop. The 2026 festival ticket included a VVS KombiTicket, allowing ticket holders to use public transport within the applicable network. The exact 2027 transport arrangement should be checked when the new ticket details are published.

The nearest stop to the Wizemann Areal is Glockenstraße, and the official information recommends using VVS timetable information to plan the journey.

Visitors travelling by car should allow additional time for parking because the festival uses central Stuttgart locations rather than a dedicated rural festival site. For Saturday in particular, driving between venues may be less convenient than using public transport or cycling.

RegioRadStuttgart is another option mentioned by the festival, particularly for moving between city-centre locations.

Accommodation areas

Visitors travelling from outside Stuttgart can consider staying around Bad Cannstatt, Stuttgart-Mitte, Stuttgart-Nord or areas with direct public transport connections to the Wizemann Areal.

Stuttgart-Mitte is useful for visitors who want to combine About Pop with the city’s museums, restaurants, shopping streets and Saturday venues. Bad Cannstatt can also be practical for access to the Wizemann area.

For visitors mainly interested in the Friday programme, accommodation with straightforward access to Quellenstraße is convenient. Those planning a full Saturday Club Festival may prefer central accommodation so they can reach multiple participating venues more easily.

Because About Pop uses different locations, there is no single festival campsite or standard festival accommodation zone. Hotel or apartment accommodation in Stuttgart is therefore the main option for overnight visitors.

Food & drink

Food and drinks are available around the participating venues, while Stuttgart’s restaurants, cafés, bars and food outlets provide additional choices between programme sessions.

At the Wizemann Areal, previous editions have included food and activity areas alongside the music programme. The 2026 programme, for example, included the Happen area and a “Grillz & DIY” programme running during the Friday afternoon.

The city’s restaurant scene is particularly useful on Saturday because the festival programme can require visitors to move between venues. Eating near the next scheduled event can save travel time and make it easier to follow a planned route.

Accessibility

About Pop has a dedicated accessibility programme and works with experts to improve access for visitors with disabilities. The festival states that accessibility and awareness are central parts of its approach.

The Wizemann Areal is largely accessible by wheelchair, although not every room and level is fully accessible. The Studio, Club and Hall have been identified as wheelchair accessible, while the Atelier is on an upper floor without a lift. The Impact Hub also has accessible areas, while several rooms require stairs.

The festival also provides accessible toilets at several locations on the Wizemann site and has an Awareness Point and Info Point. Assistance dogs and guide dogs are welcome at the Friday Wizemann site.

For Saturday’s Club Festival, accessibility differs between individual venues. Visitors who require specific arrangements should check the accessibility information for their chosen location before travelling.

The official information also states that holders of a disability pass with the B designation can bring a companion free of charge through the designated ticket arrangement.

Best days to attend

The two festival days offer different experiences.

Friday: The first day is centred around the Wizemann Areal and Impact Hub. This makes it particularly suitable for visitors who want to combine live music with convention sessions, talks, workshops, networking and music-business discussions.

Saturday: The second day is structured as a city-wide Club Festival. It is more focused on moving between different cultural spaces and discovering concerts, open-air events and smaller venue programmes across Stuttgart.

Visitors interested in the business and professional side of pop culture may want to dedicate more time to Friday’s convention programme. Those primarily interested in discovering multiple venues and artists can build a Saturday route around the published timetable.

A two-day ticket provides the opportunity to experience both formats once the 2027 programme is announced.

Previous year’s highlights

About Pop 2026 was the festival’s eighth edition and featured 64 bands, 150 speakers and 27 locations across two days. The organisers described the edition as a major continuation of the festival’s combination of music, discourse and city-wide programming.

Friday’s main programme at Im Wizemann featured a broad range of artists. Peaches performed at 23:00, following Nation of Language at 21:00, Light Asylum at 19:00 and Uche Yara at 18:30. Other performers included ELLiS·D, Boko Yout, Maya Shenfeld, Violet, Cordoba78, Merlin Storm and Zweifel.

The convention programme included discussions and professional activities such as Artist Feedback Sessions, networking events and sessions covering subjects related to music culture, technology, nightlife and the music business. About Next also introduced a dedicated focus on creative industries, startups, technology and innovation.

Saturday transformed Stuttgart into a network of cultural stages. Artists performed at venues including StadtPalais, Villa Berg, Merlin, Laboratorium, Jugendhaus Mitte, UTOPIA Kiosk and Werkstatthaus. The structure allowed visitors to create their own routes through the city rather than following a single fixed festival schedule.

The 2025 edition also demonstrated the scale of the event, bringing together 46 bands and 140 speakers across 24 locations, according to Musikwoche’s reporting carried by the festival press page.

Official tickets

About Pop 2027 tickets are being promoted through the official festival website, which currently directs visitors to its ticket shop and encourages early ticket purchases. The official site confirms the 11–12 June 2027 dates and links directly to the ticket platform.

The 2027 terms confirm that festival tickets will be available for both days, with additional ticket modules for selected programme offerings. The terms also state that selected open-air events may be free of charge.

The 2026 festival ticket was advertised at approximately $63.12, including public transport through the VVS KombiTicket. Because 2027 pricing is subject to the new ticket release, this previous-edition figure should be used only as a reference and not as the confirmed 2027 price.

The official ticket shop is linked directly from the About Pop website, making it the appropriate place to check current ticket availability, ticket categories, final prices and programme-related ticket requirements.