TUTTOFOOD Milano 2028 – Food & Beverage Trade Show Italy

What to expect in 2028

TUTTOFOOD Milano 2028 will take place from 8–11 May 2028 at Fiera Milano in Rho, Milan. It is a major B2B exhibition for the global agri-food ecosystem, bringing together food and beverage producers, distributors, importers, retailers, foodservice operators, chefs and professional buyers. The organiser positions the event as an international platform where food tradition, innovation, sourcing and business development meet.

The 2028 edition is being developed around a new exhibition concept featuring a compact, double-floor hall plan, new trends and sections, and a broader business experience. The organiser is also promoting international networking through its global roadshow, The Italian Aperitivo, ahead of the Milan event.

The scale of the previous edition gives an indication of what visitors can expect. TUTTOFOOD 2026 welcomed 123,000 attendees, including 27,000 international visitors, and featured 5,000 brands across 10 exhibition halls and 82,000 square metres of net exhibition space. Around 4,000 top international buyers also participated.

TUTTOFOOD is primarily a professional sourcing and business event rather than a consumer food festival. Visitors can discover new products, meet suppliers, compare international offerings, attend professional sessions, participate in tastings and demonstrations, and arrange meetings with potential commercial partners.

Event dates

TUTTOFOOD Milano 2028 is scheduled for 8–11 May 2028 at Fiera Milano in Rho. The dates are confirmed by the official organiser.

The latest published visitor timetable provides a useful indication of the expected daily structure. The previous edition opened from 10:00am to 6:00pm on the first three days and from 10:00am to 5:00pm on the final day, with last entry at 3:00pm. Exact 2028 opening and closing times should be checked on the official website when the final visitor information is published.

Visitors planning meetings should allow enough time to move between halls because the exhibition covers numerous product categories and includes multiple specialist areas, meeting spaces and activity zones.

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Venue & festival site

TUTTOFOOD Milano 2028 will be held at Fiera Milano in Rho, one of Europe’s major exhibition venues. The venue provides extensive exhibition halls and infrastructure for international trade shows and is well connected with Milan’s public transport and road network.

Fiera Milano is located in the northwestern metropolitan area of Milan rather than in the historic city centre. Its location makes it practical for international exhibitors and professional buyers travelling from Milan, other Italian cities and overseas markets.

The 2028 edition will use a new compact, double-floor exhibition layout. The organiser has already highlighted the new layout as one of the changes planned for the next edition, although the final hall allocation and detailed floor plan should be checked closer to the event.

TUTTOFOOD also promotes an off-show concept in Milan, with events and food-related activities extending the wider experience beyond the exhibition venue.

Full food & drink programme

The complete TUTTOFOOD Milano 2028 programme will be published progressively as exhibitors, speakers and specialist areas are confirmed. The event’s established format combines exhibition activity with educational content, demonstrations, tastings, business meetings and industry discussions.

The programme is expected to cover subjects connected with:

• Food and beverage innovation
• Retail and new consumption models
• Foodservice and Ho.Re.Ca.
• International sourcing
• Supply-chain development
• Sustainability and ESG
• Product innovation
• Private label
• Fresh convenience
• Gourmet and speciality products
• Organic food
• Beverage and mixology
• Bakery and snacks
• Fruit and vegetables
• Coffee and confectionery
• International food markets

The 2026 programme focused on supply chains, ESG, innovation and changing consumption models in retail and Ho.Re.Ca., with content distributed through several thematic arenas. Exhibitors also organised their own demonstrations and presentations throughout the halls.

The 2028 edition is expected to continue this combination of business-focused content and practical product experiences.

Featured foods & specialties

TUTTOFOOD covers a broad range of food and beverage categories, making it possible for professional buyers to source products across several parts of the food supply chain in one location.

The latest published hall structure included dedicated areas for dairy, deli, frozen foods, seafood, meat, cured meat, proteins, fruit and vegetables, grocery, bakery, snacks, confectionery, coffee and beverage/mixology.

Italian regional specialities are an important component of the event. Visitors can encounter products associated with different Italian territories, including speciality foods, protected geographical products, oils, cheeses, cured meats, pasta, bakery products, confectionery and other traditional foods.

International exhibitors add another dimension to the product offering, providing buyers with opportunities to compare Italian products with foods, ingredients, beverages and innovative concepts from international markets.

Restaurants, vendors & producers

TUTTOFOOD is a trade exhibition rather than a conventional public food festival, so restaurants and vendors primarily appear through professional exhibitors, producers, brands, regional organisations and foodservice companies.

The exhibition gives producers an opportunity to present products directly to buyers, distributors, importers, retailers, hospitality operators and foodservice professionals. Exhibitor stands can include product displays, tastings, demonstrations, presentations and scheduled business meetings.

Recent exhibitor activities have included pizza demonstrations, Tuscan extra-virgin olive oil presentations, seafood showcooking, product tastings and specialist food presentations. The official exhibitor-events programme illustrates the range of activities taking place directly on exhibitor stands.

The 2028 exhibitor catalogue will continue to develop as companies confirm their participation. Visitors should use the official catalogue to identify individual producers, product categories and stand locations before travelling.

Wine, beer & beverage selection

Beverages form a significant part of TUTTOFOOD’s food and drink offering. The exhibition’s beverage content includes alcoholic and non-alcoholic products, coffee, speciality beverages and mixology-related products.

The latest hall structure included a Beverage/Mixology Experience alongside grocery products, while coffee and confectionery occupied a dedicated product area.

The beverage programme is particularly relevant to importers, distributors, retailers, restaurants, hotels, bars and other hospitality businesses looking for new products or suppliers.

Visitors can also encounter product presentations and tasting activities connected with beverages and regional specialities. The final 2028 beverage programme, including individual brands and demonstrations, will be confirmed closer to the exhibition.

Tastings, cooking demos & workshops

Tastings and cooking demonstrations provide visitors with opportunities to experience products in practical settings. These activities can be particularly useful for buyers assessing flavour, preparation, presentation and possible foodservice applications.

Recent exhibitor activities have included pizza demonstrations, olive oil tastings and presentations, seafood showcooking, pasta-related activities and confectionery tastings. The official event calendar provides examples of the range of demonstrations hosted by participating exhibitors.

TUTTOFOOD’s thematic arenas have also supported professional demonstrations and specialist experiences. Bakery, fruit and vegetable, mixology and other product-focused areas have helped connect product discovery with practical applications.

The 2028 programme should provide further demonstrations and tastings, but individual chefs, brands, workshop times and locations will need to be confirmed through the official schedule.

Ticket types & entry options

TUTTOFOOD is a trade-only exhibition intended for professionals working in food, Ho.Re.Ca., mass retail and retail. The official visitor information specifically describes the event as reserved for professionals in these sectors.

The 2028 ticket prices have not yet been published. For planning purposes, the latest published ticket structure can be used as a reference:

• Daily Ticket: $92.00, based on the previous €80 VAT-inclusive price
• Full-Event Ticket: $138.00, based on the previous €120 VAT-inclusive price
• Companion ticket for qualifying visitors: $34.50, based on the previous €30 VAT-inclusive price

These dollar amounts use an approximate €1 = $1.15 conversion for planning purposes. The actual 2028 prices may be different when ticket sales open.

The organiser recommends purchasing tickets online in advance to avoid queues and potential availability issues. Previous tickets were non-refundable.

VIP & premium experiences

TUTTOFOOD’s premium business experience is closely connected with its international buyer programme and structured business-matching activities.

The organiser selects thousands of qualified international buyers for the event. For 2028, the official exhibitor information states that more than 4,000 qualified professionals from 110 countries are selected for each edition, creating opportunities for exhibitors to connect with international markets and potential partners.

Business Agenda tools are available to support professional meetings. The organiser provides a dedicated Business Agenda guide to help participants understand the meeting system and organise appointments.

Premium experiences may include dedicated buyer services, meeting opportunities, hospitality facilities and business networking arrangements. Specific 2028 VIP and buyer benefits should be confirmed when the organiser publishes the final programme.

Event rules

TUTTOFOOD is a professional trade event and is not designed as a general public festival. Visitors must meet the organiser’s admission requirements and should register through the official system.

The latest published rules state that the event is reserved for adults over 18, while infants can enter free when accompanied by their parents. Animals are not permitted except guide dogs for blind visitors.

Schools and universities connected with the agri-food sector may have specific admission arrangements, subject to advance reservation and approval.

Visitors should carry their registration confirmation or valid ticket and follow security, identification and venue regulations. The organiser also recommends purchasing tickets online rather than waiting until arrival.

How to get there

Fiera Milano is located in Rho, approximately northwest of central Milan. The venue is well connected to Milan’s metro and rail network and can also be reached by road from several major motorways.

For visitors staying in central Milan, the M1 Red Metro line provides a direct connection to Rho Fieramilano. Rail services also connect the exhibition centre with Milan and other destinations.

International visitors can travel through Milan’s major airports and continue to Fiera Milano by public transport, taxi, private transfer or other airport connections.

Milan’s location also makes TUTTOFOOD accessible for professionals travelling from other European cities by high-speed rail or international flights.

Public transport & parking

The M1 Red Metro line is one of the most convenient ways to reach the exhibition. Visitors should use the Rho Fieramilano stop rather than stations serving central Milan.

Rho Fiera railway station provides additional connections, including regional and other rail services. This makes the venue accessible for visitors staying outside Milan as well as those arriving from other Italian cities.

Visitors travelling by car can reach Fiera Milano through the surrounding motorway network. The exhibition complex provides extensive parking facilities, although availability, pricing and access arrangements should be checked before the 2028 event.

For a four-day professional exhibition, public transport can be particularly convenient for visitors staying in Milan because the venue is directly connected to the city’s metro network.

Accommodation areas

Visitors can choose accommodation close to Fiera Milano or stay in central Milan and travel to the exhibition each day.

Rho and Pero are among the most convenient areas for visitors who want to minimise daily travel. These locations are particularly practical for exhibitors, buyers and professionals with early meetings.

Other useful accommodation areas include:

• Rho
• Pero
• San Siro
• CityLife
• Sempione
• Porta Garibaldi
• Milano Centrale
• Central Milan

Central Milan provides a wider choice of hotels, restaurants, shopping and evening activities, while the M1 Metro provides access toward Rho Fieramilano.

The organiser also provides information about partner hotels and accommodation options for visitors.

Food & drink highlights

TUTTOFOOD combines Italian food heritage with international product innovation. Its focus extends across the entire agri-food chain, from producers and processors to distributors, retailers, foodservice businesses and professional buyers.

Major areas of interest include Italian speciality foods, regional products, dairy, deli, meat and cured meats, seafood, frozen products, grocery, bakery, snacks, fruit and vegetables, confectionery, coffee and beverages.

Innovation is another major part of the exhibition. The organiser promotes dedicated opportunities for new products and companies, including areas connected with brand innovation, private label, fresh convenience, out-of-home food and gourmet micro-productions.

Sustainability is also expected to remain important. TUTTOFOOD’s ESG-focused content examines sustainability strategies, consumer trends and developments affecting the future of the Italian agri-food sector.

Accessibility

Fiera Milano provides facilities for visitors with mobility requirements, and the organiser’s previous visitor information included wheelchair services and accessibility assistance.

Visitors requiring a manual or electric wheelchair should arrange the service in advance where possible and check the latest accessibility information before travelling.

Because TUTTOFOOD occupies a large exhibition complex, visitors with mobility needs may benefit from planning their route through the halls before arrival. The official floor plan and venue information can help identify entrances, lifts, accessible facilities and relevant service points.

Visitors with specific accessibility requirements should contact the organiser or venue before the event to confirm the facilities available for the 2028 edition.

Best days to attend

The best day to attend depends on the visitor’s objectives. The first day can be useful for buyers who want to begin supplier meetings early and have more time to explore the exhibition.

The middle days are suitable for visitors who want to combine exhibition visits with conferences, demonstrations, tastings and business meetings. Professionals attending for several purposes may benefit from spending two or more days at the event.

The final day can work well for visitors with limited schedules who want to complete meetings or focus on specific suppliers. However, the final day traditionally has shorter opening hours.

For international buyers travelling specifically for sourcing, a multi-day visit can provide more time to explore the different product categories and use the Business Agenda for scheduled meetings.

Previous year’s highlights

TUTTOFOOD 2026 was the largest recent edition under Fiere di Parma’s organisation. The event recorded 123,000 attendees over four days, including 27,000 international visitors. It covered 10 pavilions and 82,000 square metres of net exhibition space and brought together 5,000 brands, around 30% of which were international. Approximately 4,000 top international buyers also attended.

The 2026 edition focused strongly on international business, product innovation, supply chains, ESG and changing consumption patterns. The organiser described the event as a platform connecting industry, distribution, foodservice, importers and buyers.

The programme included several thematic arenas and specialist experiences, while exhibitors organised additional activities directly on their stands. These included tastings, cooking demonstrations, product launches and presentations.

The 2028 edition is expected to build on this scale while introducing its new compact double-floor layout, new trends and sections and an expanded business experience.

Official tickets

Official ticket and registration information for TUTTOFOOD Milano 2028 will be provided through the organiser’s website as the event approaches. The confirmed dates are 8–11 May 2028 at Fiera Milano in Rho.

Visitors should use the official TUTTOFOOD registration system rather than relying on third-party ticket sellers. Because this is a professional trade exhibition, registration and admission requirements should be checked before making travel arrangements.

The official website also provides information about exhibitors, the exhibition layout, Business Agenda, programme content, visitor information and accommodation.

Official TUTTOFOOD Milano 2028 website and tickets (https://www.tuttofood.it/)