Barcelona Wine Week 2027 – Trade Show Spain

What to expect in 2027

Barcelona Wine Week 2027 will take place from February 8 to 10, 2027, at Fira de Barcelona’s Montjuïc venue, bringing together wineries, wine producers, distributors, importers, retailers, sommeliers, hospitality professionals, buyers and international wine specialists. The seventh edition will focus on the diversity of quality Spanish wine and on creating commercial connections between Spanish producers and national and international markets.

More than 1,300 exhibiting wineries are expected to participate, representing more than 90 Designations of Origin and other quality seals. The exhibition will feature wineries from 16 autonomous communities, with particularly strong representation from Catalonia, Castilla y León, La Rioja, Euskadi, Galicia and Castilla-La Mancha.

The 2027 edition will place particular attention on wines with ageing potential. Tastings, conferences and training sessions will explore how time influences the development, complexity, aromas, textures and maturity of wines, including wines that have undergone extended barrel, foudre, amphora, tank or bottle ageing.

Barcelona Wine Week is designed primarily as a professional trade event rather than a public wine festival. Its focus is on discovering producers, tasting wines, developing distribution relationships, meeting buyers, studying market trends and establishing new commercial partnerships.

The organiser expects around 26,000 professional visitors, approximately 20% international, from 73 countries. The 2027 objectives also include around 1,000 national buyers, more than 900 international buyers and approximately 13,700 B2B meetings. These are organiser targets rather than final attendance results.

Event dates

Barcelona Wine Week 2027 will be held from February 8 to 10, 2027.

The official opening schedule is:

• Monday, February 8: 10:00 AM–7:00 PM
• Tuesday, February 9: 10:00 AM–7:00 PM
• Wednesday, February 10: 10:00 AM–5:00 PM

The three-day schedule gives professionals time to explore different wine-producing territories, attend tastings, meet exhibitors, participate in conferences and organise business meetings.

Because the event includes more than 1,300 expected exhibiting wineries, visitors with specific commercial objectives should prepare their schedules before arriving. The official mobile application can be used to save exhibitors, products, sessions and speakers and to organise the visit.

Visiting this event? Don’t miss out on these amazing activities and local experiences while you’re here.

Venue & festival site

Barcelona Wine Week 2027 will be held at Fira de Barcelona’s Montjuïc venue, using Halls 1 and 2.

Venue: Fira de Barcelona – Montjuïc
Halls: 1 and 2
Address: Av. de la Reina Maria Cristina, s/n, Sants-Montjuïc, 08004 Barcelona, Spain

The 2027 organiser information confirms that more than 90% of the exhibition space had already been reserved more than six months before the event. The show is therefore expected to maintain a large-scale professional exhibition environment covering two halls.

The Montjuïc location is close to Plaça d’Espanya and is one of Barcelona’s most accessible exhibition venues. Visitors can reach the site by metro, FGC trains, bus and taxi.

The venue’s central position also makes it practical for professionals who want to combine the trade show with Barcelona’s restaurants, wine bars, hotels and cultural attractions.

Full food & drink programme

The core focus of Barcelona Wine Week is wine, with the exhibition organised around Spain’s wine-producing territories, Designations of Origin, quality seals, individual brands and specialist wine businesses.

The 2027 programme will centre on wines for ageing and the role of time in developing mature and age-worthy wines. This theme will influence tastings, talks and training activities throughout the event.

The programme is expected to include:

• Wine tastings: Guided and self-guided opportunities to compare wines from different Spanish regions, producers and ageing styles.
• Technical sessions: Presentations examining winemaking, ageing, viticulture, market developments and wine trends.
• Wine tourism: Sessions and experiences connecting wine with destinations, vineyards, gastronomy and travel.
• Industry macrotrends: Discussions about consumer behaviour, distribution, internationalisation, innovation and the future of the wine sector.
• Professional training: Sessions designed for wine buyers, sommeliers, hospitality professionals, distributors and other specialists.
• B2B meetings: Scheduled meetings between wineries, buyers, importers, distributors and other professional contacts.
• Wine culture: Discussions and tastings exploring the history, identity and traditions associated with Spain’s wine-producing regions.

The official BWW Hub describes itself as a meeting point for knowledge, culture, experimentation and innovation, making it one of the main programme areas for professional education and wine discovery.

Featured foods & specialties

Although Barcelona Wine Week is dedicated primarily to wine rather than a general food exhibition, food and gastronomy are closely connected to the show’s professional programme.

Spanish wine regions represented at BWW bring their own combinations of grape varieties, terroirs, culinary traditions and regional food cultures.

The 2027 exhibition is expected to showcase wines associated with major Spanish denominations and quality regions including:

• Rioja: Red, white and rosé wines from one of Spain’s best-known wine regions.
• Priorat: Distinctive wines associated with the mountainous Catalan wine-growing area.
• Ribera del Duero: Structured wines from Castilla y León.
• Rueda: Particularly recognised for white wine production.
• Cava: Spanish sparkling wine with strong Catalan representation.
• Penedès: A major Catalan wine territory with a broad range of wine styles.
• Montsant: Wines from the Catalan region surrounding the Priorat area.
• Rías Baixas: Galician wines, particularly associated with Albariño.
• Jumilla: Wines from Murcia.
• La Mancha: One of Spain’s major wine-producing areas.
• Alicante: Wines from southeastern Spain.
• Terra Alta: A Catalan wine-growing territory represented among BWW’s participating quality seals.

The organiser has confirmed more than 90 DOs and quality seals for the 2027 edition, allowing visitors to explore Spanish wine through geographical origin rather than only individual brands.

Restaurants, vendors & producers

Barcelona Wine Week is structured around professional wineries, wine companies, distributors, associations and specialist businesses rather than conventional food-market vendors.

The 2027 exhibition is expected to include approximately 1,300 exhibiting companies, with both established producers and smaller wineries represented. The organiser has confirmed leading participants including Freixenet Group, Marqués del Atrio, Raventós Codorníu, Bodegas Marqués de Cáceres, La Rioja Alta, Perelada & Chivite, Juvé & Camps, Jorge Ordóñez Group, Bodegas Familiares Rioja, Grandes Pagos de España, Bodegas José Pariente, Bodegas Zárate, Bodegas Luis Pérez and Bodegas Cepa 21.

The exhibition also gives visibility to smaller and emerging wineries, allowing buyers to discover producers that may not have the same international distribution network as major wine groups.

The exhibition structure includes several distinct participation models:

• BWW Lands: Wineries organised around Designations of Origin and other quality seals.
• BWW Brands: Individual wineries, winery groups and multi-brand distributors presenting their corporate identities.
• BWW Complements & Tech: Wine equipment, accessories, services, tools and specialist publications.
• Impulse: Smaller projects that do not participate through a specific quality-label grouping.
• Collectives: Smaller-production wineries and groups, including projects associated with low-intervention viticulture and winemaking.

These five participation formats are part of BWW’s exhibition model and are designed to make the diversity of Spanish wine easier for professional visitors to navigate.

Wine, beer & beverage selection

Wine is the central product category at Barcelona Wine Week, with the exhibition designed around Spanish wines from different territories, denominations, grape varieties, producers and ageing styles.

The 2027 selection will be particularly relevant for professionals interested in mature and age-worthy wines. The technical focus explores wines with a decade or more of history and examines the different methods used to develop longevity, including barrel, foudre, amphora, tank and extended bottle ageing.

Visitors can expect a broad selection of:

• Red wines: From major Spanish red-wine regions and quality denominations.
• White wines: Including wines from Galicia, Rueda, Catalonia and other producing areas.
• Rosé wines: Representing different Spanish regions and production styles.
• Sparkling wines: Including Cava and other Spanish sparkling wine projects.
• Fortified and traditional wines: Including specialist and historic wine styles.
• Low- and no-alcohol wines: An increasingly relevant category within the wider Spanish wine market.
• Age-worthy wines: Mature vintages and wines selected around the 2027 technical theme.

Beer is not the central focus of BWW, which differentiates the event from broader food and beverage fairs. The main beverage experience is built around Spanish wine and related professional wine services.

Tastings, cooking demos & workshops

Tastings are one of the most important parts of Barcelona Wine Week. The 2027 programme will place special emphasis on wines that demonstrate the effect of time and ageing.

The BWW Hub will provide the principal environment for conferences, tastings, technical presentations, round tables and professional learning activities. The organiser describes the Hub as a space connecting wine knowledge, culture, experimentation and innovation.

A self-guided tasting format has also been used at BWW, with selected wines chosen by expert committees to allow visitors to explore specific technical themes independently. The previous tasting programme included more than 80 selected references.

The 2027 programme is expected to include:

• Guided tastings: Led by winemakers, sommeliers, Masters of Wine and other specialists.
• Vertical tastings: Comparing different vintages of the same wine or producer.
• Technical tastings: Focused on ageing, terroir, varieties and winemaking techniques.
• Round tables: Discussions about the wine industry’s commercial and cultural challenges.
• Masterclasses: Educational sessions for professional visitors.
• Wine tourism sessions: Exploring wine destinations and experiences.
• Food and wine pairings: Connecting Spanish wines with gastronomy.

The final 2027 speaker and session schedule will be published progressively by the organiser.

Ticket types & entry options

Barcelona Wine Week 2027 ticket prices have not yet been confirmed separately from the current ticketing information. The official ticket page currently displays the following previous/current reference structure:

• 1-day visitor: approximately $76 standard price, with an approximately $47 promotional price.
• 3-day visitor: approximately $169 standard price, with an approximately $122 promotional price.

The promotional prices are subject to the organiser’s applicable sales period, while the standard prices provide a useful reference for planning. The ticket provides access to Barcelona Wine Week and its free activities.

The organiser also states that exhibitors have a limited number of electronic invitations that can be issued to current and potential clients. Professional visitors with an invitation or promotional code may therefore have alternative registration arrangements.

Because ticket conditions can change before February 2027, visitors should check the official ticketing page before purchasing.

VIP & premium experiences

Barcelona Wine Week’s premium professional experience is primarily based on its buyer programmes, networking opportunities, curated tastings and business services rather than a conventional entertainment-style VIP ticket.

Hosted Buyers Programme: The programme is designed to attract high-level international wine professionals. Selected participants can receive full or partial travel support, special visitor conditions and opportunities to arrange meetings with exhibiting wineries.

Key Buyers Programme: This programme is aimed at senior buyers and distributors with purchasing responsibility in large distribution companies, HORECA businesses and wine chains.

Professional networking: Visitors can use the official BWW app to connect with exhibitors, communicate directly with companies, review products and arrange their visit.

City experiences: BWW Likes the City extends the wine experience beyond the exhibition venue through tastings, pairings, special menus, masterclasses and wine-focused activities at selected restaurants, hotels, wine shops and cultural venues across Barcelona.

Event rules

Barcelona Wine Week is a professional wine trade show with specific admission requirements.

Important visitor information includes:

• Professional admission: The event is intended for wine and related industry professionals.
• Minimum age: Visitors under 18 are not permitted to enter the event.
• Personal accreditation: Visitors should use their own valid badge and follow the registration conditions.
• Professional networking: Visitors should use designated meeting areas and official networking tools when arranging commercial appointments.
• Exhibition conduct: Attendees should follow venue security instructions and staff guidance during tastings and activities.
• Responsible tasting: Because wine tasting is a central part of the event, visitors should plan transportation responsibly and use public transport or taxis when appropriate.
• Programme reservations: Some specialist tastings or activities may have separate capacity or registration requirements.

The official useful-information page confirms that admission is not permitted to anyone under 18 and provides the current access information for the Montjuïc venue.

How to get there

Barcelona Wine Week 2027 will take place at Fira de Barcelona’s Montjuïc venue, close to Plaça d’Espanya in central Barcelona.

The venue address is Av. de la Reina Maria Cristina, s/n, Sants-Montjuïc, 08004 Barcelona.

Visitors arriving from Barcelona city centre can use the metro or FGC rail network to reach Espanya station, which is the principal public transport connection listed by the organiser. Several bus routes also stop around the Montjuïc exhibition site.

Barcelona-El Prat Airport is the main international gateway for visitors travelling from outside Spain. From the airport, travellers can continue toward central Barcelona and then use public transport or a taxi to reach the exhibition venue.

The central location also makes it relatively easy for visitors staying in Plaça d’Espanya, Sants, Eixample or other central districts to reach the event each morning.

Public transport & parking

Metro: Espanya station is the principal metro connection to the Montjuïc venue and is served by Barcelona Metro Lines L1 and L3.

FGC: Espanya station is also served by Ferrocarrils de la Generalitat de Catalunya services, making the venue accessible from several areas outside central Barcelona.

Bus: Several local bus routes stop near the Montjuïc exhibition complex.

Taxi: Taxis can drop visitors directly around the Fira de Barcelona Montjuïc entrances and are particularly practical after evening city activities.

Parking: Visitors arriving by private vehicle should consult Fira de Barcelona’s current parking information before travelling. Parking arrangements and availability can vary during large exhibition periods.

The organiser recommends planning the journey in advance, particularly because the show uses two exhibition halls and attracts thousands of professional visitors.

Accommodation areas

Barcelona offers accommodation across a wide range of neighbourhoods, making it possible to stay close to the exhibition or combine the business trip with the city’s tourism and gastronomy.

Plaça d’Espanya: One of the most convenient areas for BWW visitors because of its proximity to the Montjuïc venue and excellent metro and FGC connections.

Sants: A practical choice for visitors arriving by train, with Barcelona-Sants station providing extensive rail and metro connections.

Poble-sec: Located close to Montjuïc and known for restaurants, bars and evening dining options.

Eixample: Offers a large range of hotels, restaurants and business facilities, with convenient public transport connections to the venue.

Barcelona city centre: Areas around Plaça Catalunya, Universitat and Passeig de Gràcia provide extensive hotel choices and easy access to Barcelona’s restaurants and cultural attractions.

The organiser also offers accommodation information and visitor hotel arrangements through its travel services. Visitors are encouraged to book early because Barcelona’s major trade fairs can increase demand for accommodation.

Food & drink highlights

Barcelona Wine Week is centred on wine discovery, but its broader experience is closely connected with Spanish gastronomy and Barcelona’s restaurant culture.

The most important highlights for 2027 will include the diversity of Spanish wine territories, the representation of more than 90 DOs and quality seals, and the focus on mature and age-worthy wines.

Visitors can expect to encounter wines from regions such as Rioja, Priorat, Ribera del Duero, Rueda, Cava, Penedès, Montsant, Rías Baixas, Jumilla, La Mancha, Alicante and other Spanish producing areas.

The BWW Likes the City programme adds a second dimension by taking wine-related experiences into Barcelona itself. Previous programmes have included exclusive tastings, special menus, wine-and-food pairings, masterclasses and collaborations between wineries and restaurants.

The combination of professional tastings during the day and restaurant-based wine experiences outside the exhibition makes Barcelona particularly suitable for visitors who want to explore Spanish wine alongside regional cuisine.

Accessibility

Fira de Barcelona Montjuïc is a major international exhibition venue with facilities designed for large-scale professional events.

Visitors requiring accessible routes, mobility assistance or other specific arrangements should contact the venue or event organiser before attending to confirm the services available for the 2027 edition.

The venue’s central location around Plaça d’Espanya provides multiple public transport options, allowing visitors to choose the most suitable route.

The official visitor information provides the venue address, transport connections and access points for the Montjuïc site.

Best days to attend

Monday, February 8: The opening day is useful for visitors who want to begin meetings early and explore exhibitors before the final day. It is also a good opportunity to build a schedule around the first wave of tastings and presentations.

Tuesday, February 9: The second day provides a full 10-hour exhibition schedule and is suitable for visitors who need time for multiple winery appointments, tastings and professional meetings.

Wednesday, February 10: The final day runs from 10:00 AM to 5:00 PM. It can work well for visitors with a shorter schedule or those returning home after completing their priority meetings.

For buyers, importers and distributors with extensive commercial objectives, attending across two or three days provides more flexibility. The official app can help visitors save exhibitors, products, speakers and activities before arriving.

Previous year’s highlights

Barcelona Wine Week 2026 was the sixth edition and brought together 1,350 wineries representing 90 Designations of Origin and quality seals. The completed event attracted 25,953 visitors, with 20% coming internationally from more than 70 countries.

The 2026 edition also welcomed 962 international buyers invited through the organiser’s buyer programme, representing markets including the United States, Mercosur countries, Germany, China, the Netherlands, India and Indonesia. More than 1,000 national buyers and distributors from retail, specialised distribution and HORECA also attended.

Business networking was a major component, with nearly 13,700 business meetings held between wineries and professional buyers. The programme therefore extended beyond wine tasting into international sales, distribution and market development.

The 2026 programme included 138 speakers, including wine critics, oenologists, Masters of Wine and international experts. Tastings and sessions explored the legacy of major Spanish wine families, wine trends, international markets and the development of the sector.

The previous edition also examined changing wine consumption habits. Research presented around the event found that 94% of Spanish wine consumers surveyed said they drink wine in bars and restaurants, while younger wine drinkers showed growing interest in alcohol-free and low-alcohol options.

Barcelona Wine Week 2025 had already attracted nearly 25,700 professional visitors and 1,266 exhibiting wineries from 81 Designations of Origin, demonstrating the rapid expansion of the event before its 2026 growth.

Official tickets

Barcelona Wine Week 2027 will use professional visitor accreditation for access to the exhibition and its programme.

The official ticketing page currently lists a one-day visitor option at approximately $76 standard or approximately $47 promotional, while the three-day visitor option is approximately $169 standard or approximately $122 promotional. These are the currently displayed reference prices and may change before the 2027 event.

Both visitor options provide access to Barcelona Wine Week and its free activities, while exhibitors may also provide a limited number of electronic invitations for clients and business contacts.

The official website also provides information about the Hosted Buyers and Key Buyers programmes, the BWW app, exhibitors, activities, speakers and visitor services.

For the latest registration conditions and ticket availability, use the Official Barcelona Wine Week website https://www.barcelonawineweek.com/en/.

Visitors should register using their own professional details and check the final programme before travelling, particularly if they want to attend capacity-limited tastings, technical sessions or scheduled business meetings.