BrauBeviale 2026 – Beverage Industry Trade Fair Germany

What to expect in 2026

BrauBeviale 2026 will bring the international beverage industry together at the Nuremberg Exhibition Centre from November 10 to 12, 2026. The trade fair is designed for professionals across the beverage production chain, covering beer, mineral water, soft drinks, juices, wine, sparkling wine and spirits. Its 2026 positioning combines machinery, ingredients, packaging, processing, logistics, marketing and production technology with a supporting programme focused on practical industry developments.

The 2026 edition is being presented under the claim “All Beverages. One Future.” and the supporting programme uses the theme “Time for Opportunities.” The organizers are focusing on how beverage manufacturers can respond to changing consumption habits, alcohol-free products, energy costs, regulation, flexible production requirements and new market opportunities.

Visitors will find the exhibition organized around the beverage production and marketing process chain. The programme includes a Pilot Area, Main Stage, Discovery Bar, Focus Corner and Startup Zone, creating opportunities to see technologies in practical contexts, listen to industry experts, taste new beverage concepts and meet emerging companies.

BrauBeviale is aimed at decision-makers and experts from the beverage industry and its supplier sectors. The event therefore combines product sourcing with technical discussions, business meetings, networking and demonstrations rather than operating as a consumer-oriented drinks festival.

Event dates

BrauBeviale 2026 will take place from Tuesday, November 10 to Thursday, November 12, 2026, at the Nuremberg Exhibition Centre in Germany. The official opening hours are 9:00 a.m. to 6:00 p.m. on Tuesday and Wednesday, followed by 9:00 a.m. to 5:00 p.m. on Thursday.

The three-day schedule allows professionals to divide their time between exhibition halls, supplier appointments, technical presentations and networking activities. The final day has shorter opening hours, so visitors with extensive meeting schedules may want to complete important appointments earlier in the event.

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Venue & exhibition site

BrauBeviale 2026 will be held at NürnbergMesse, Messezentrum 1, 90471 Nuremberg, Germany. The exhibition centre provides a large-scale environment for the beverage industry’s machinery, technology, packaging, ingredients and service suppliers.

The 2024 edition occupied 35,403 square metres of net exhibition space and featured 858 exhibitors across nine halls. The 2026 hall structure has been optimized around Halls 6 to 12, with visitor guidance designed to make movement through the beverage production chain easier.

The venue is divided according to product and technology groups. This means visitors can plan routes around their specific business interests instead of treating the fair as one undifferentiated exhibition floor.

Full industry programme

BrauBeviale 2026 offers a combination of exhibition areas, technical presentations, workshops, tastings, networking and specialist zones.

Key elements of the programme include:

• Pilot Area: Located in Hall 9, this area presents practical pilot projects and examples of technologies being developed or applied within the beverage industry.
• Main Stage: Hall 9 hosts keynotes, panel discussions and presentations about current beverage-industry developments.
• Discovery Bar: Located in Hall 6, this area gives visitors the opportunity to taste innovative beverage concepts and explore emerging drink categories.
• Focus Corner: Hall 9 provides a workshop-style environment for detailed discussions and practical topics.
• Startup Zone: Hall 7 introduces newer companies and emerging solutions to the beverage industry.
• Trade Fair Party: The 2026 edition includes an evening industry event on Tuesday with a new venue and concept.
• Wine Area: The dedicated Wine Area provides a platform for wine-production technologies, products and services.
• Logistics Area: Hall 7 features a dedicated space for logistics solutions for the drinks industry.

The programme is designed to connect practical technologies with broader industry issues, giving visitors opportunities to move between technical information, product discovery and business discussions.

Featured companies & exhibitors

BrauBeviale’s exhibitor community includes suppliers covering the complete beverage-production process. The official exhibition profile identifies companies serving breweries, mineral-water producers, soft-drink and juice manufacturers, wineries, sparkling-wine producers and distilleries.

Companies and industry organizations associated with the BrauBeviale network include:

• Krones
• KHS
• Ziemann Holvrieka
• Pentair
• Ecolab
• Fermentis by Lesaffre
• Kaspar Schulz
• BarthHaas
• Gernep
• HEUFT Systemtechnik
• Schäfer Werke
• Siemens
• Kieselmann

The current 2026 exhibitor and product database should be used for the definitive company list because individual participation and stand locations can change. The organizer allows visitors to filter exhibitors by product group, sector and country of origin before the event.

Industry sectors & technologies

BrauBeviale covers the beverage production chain from raw materials through processing, filling, packaging, logistics and marketing. This makes the fair relevant to both beverage manufacturers and companies supplying industrial equipment and services.

Major sectors include:

• Beer production: Brewing systems, raw materials, fermentation, filtration and packaging.
• Non-alcoholic beverages: Technologies and ingredients for soft drinks, mineral water and juices.
• Wine and sparkling wine: Cellar technology, fermentation, storage, filtration and bottling.
• Spirits: Processing, storage, filling and packaging solutions.
• Raw materials and ingredients: Hops, malt, yeasts, additives and other production inputs.
• Process technology: Systems for production, processing, cleaning and filtration.
• Filling and packaging: Bottling, containers, multipacks, labeling, packaging and palletizing.
• Automation and IT: Digital systems, process control and automation.
• Energy, water and gas: Utilities and resource-efficiency solutions.
• Laboratory technology: Testing, quality control and process-support equipment.
• Logistics: Storage, transportation, returnable systems and supply-chain technologies.
• Marketing and point of sale: Solutions for presenting and selling beverage products.

The 2026 programme also places particular attention on alcohol-free beverages and changing consumption occasions, reflecting the growing importance of diversified beverage portfolios.

Products, machinery & innovations

Visitors can expect to see machinery and technologies covering almost every stage between raw materials and finished beverage. The exhibition includes brewing and beverage-production equipment, processing systems, filling and packaging machinery, laboratory technologies, components, cleaning systems, logistics solutions and digital technologies.

Important product areas include:

• Brewing and process equipment: Systems for preparing, fermenting, filtering and treating beverages.
• Tanks and vessels: Equipment for fermentation, storage and processing.
• Pumps, valves and pipework: Components supporting controlled beverage production.
• Filtration systems: Technologies for beverage clarification and purification.
• Cleaning technology: Equipment and systems designed to maintain hygienic production.
• Filling technology: Machinery for efficient and precise beverage filling.
• Packaging machinery: Solutions for bottles, cans, multipacks and other formats.
• Labeling and palletizing: Equipment for finished-product handling.
• Automation: Digital controls, monitoring and process-management systems.
• Energy and water systems: Technologies designed to improve resource efficiency.
• Logistics solutions: Equipment and software for beverage transport and returnable systems.

Sustainability and circular-economy technologies are also important areas. The organizer highlights reusable stainless-steel KEGs as one example of resource-efficient solutions applicable across beer, wine, water and soft drinks.

Demonstrations & technical presentations

The supporting programme gives visitors opportunities to see technologies in practical contexts rather than relying exclusively on traditional stand presentations. The Pilot Area in Hall 9 is specifically designed to present pilot projects and demonstrate what is already possible within beverage production.

The Main Stage in Hall 9 hosts keynotes and panel discussions. One announced session features beverage expert Charles Nouwen of Peer to Beer discussing the relationship between beer, tradition, community and changing consumption habits.

The Discovery Bar in Hall 6 adds a sensory component to the technical exhibition. Its programme includes tastings focused on functional drinks, bitters, shots, aperitifs and other beverage concepts.

The Focus Corner provides workshops addressing practical issues in a smaller setting. The published programme includes a session on commercial leadership featuring Katharina Lages-Willner and Katrin Turvey.

Ticket types & registration

BrauBeviale 2026 offers day tickets and multi-day tickets through its official ticket shop. The published standard day ticket is approximately $49, while the full-event ticket covering all three exhibition days is approximately $80. These are approximate USD conversions of the official published prices and include German VAT.

Available visitor options include:

• Day Ticket: Approximately $49 for admission on one selected exhibition day.
• Permanent Ticket: Approximately $80 for admission throughout the entire three-day event.
• Student Day Ticket: Free under the published 2026 ticket offer.
• Press Ticket: Available for qualifying journalists and bloggers following accreditation and proof of professional activity.

The ticket shop allows visitors to purchase digital tickets and redeem ticket vouchers. Professionals should register before arrival so that they can plan their exhibition visit and use the event’s visitor resources.

Trade visitor & professional access

BrauBeviale is a professional trade fair aimed at decision-makers and experts from the beverage industry and its supplier sectors. Its audience includes breweries, beverage producers, bottlers, wineries, distilleries, technology suppliers, packaging companies, logistics providers and service businesses.

Professional visitors can use the exhibitor and product database to identify relevant companies before travelling. The database can be filtered by product group, sector and exhibitor country, making it possible to create a targeted meeting and exhibition plan.

The fair is particularly useful for professionals involved in procurement, engineering, production, research and development, packaging, quality control, logistics and business development. The exhibition’s full process-chain structure allows visitors to compare several technology categories during one trip.

Exhibition halls & floor plan

The 2026 exhibition layout has been reorganized around Halls 6 to 12. The official hall plan divides the exhibition into clear technology and product areas.

Key hall areas include:

• Hall 6: Marketing and point-of-sale solutions, alongside the Discovery Bar.
• Hall 7: Process technology, cleaning, filling and packaging technology and logistics.
• Hall 7A: Containers, multipacks, packaging materials, packaging and palletizing technology.
• Hall 8: Process technology, cleaning, filling and packaging technology and logistics.
• Hall 9: Components, laboratory technology, process auxiliaries and operating materials, as well as the Main Stage, Focus Corner and Pilot Area.
• Hall 10: Cross-disciplinary process engineering, IT, automation, energy, water and gas supply and building services engineering.
• Hall 11: Process technology, cleaning, filling and packaging technology and logistics.
• Hall 12: Raw materials and ingredients.

The interactive official floor plan should be checked before travelling because individual exhibitors and stand numbers may be updated.

Business meetings & networking

Business networking is an important part of BrauBeviale. The fair brings together manufacturers and suppliers across the entire beverage value chain, allowing visitors to meet potential technology partners, component suppliers, equipment manufacturers, ingredient companies and service providers.

The event also provides dedicated environments for professional meetings. Two enclosed smartboxx meeting rooms are available in Hall 9, providing private spaces for conversations, workshops and calls. Each room is approximately 15 square metres and includes a meeting table, flexible seating, power outlets and visitor Wi-Fi.

The Startup Zone provides another networking opportunity by introducing newer companies to established industry participants. The Logistics Area in Hall 7 also brings together companies working on beverage logistics and supply-chain solutions.

The Tuesday evening trade fair party provides a less formal opportunity for industry professionals to continue conversations outside the exhibition halls.

Event rules & visitor information

BrauBeviale is a professional trade exhibition, so visitors should register through the official ticket system before attending. Digital tickets and vouchers are handled through the official ticket shop.

The exhibition centre opens at 9:00 a.m. each day. Closing time is 6:00 p.m. on Tuesday and Wednesday and 5:00 p.m. on Thursday.

Press and blogger access requires professional accreditation. The organizer states that press accreditation is intended for journalistic reporting and requires evidence of professional activity.

Visitors should follow the venue’s rules regarding photography, safety, emergency procedures and access to technical areas. The official visitor FAQ provides information about parking, Wi-Fi, catering, cloakrooms, lockers, first aid, wheelchairs and other onsite services.

How to get there

The Nuremberg Exhibition Centre is located at Messezentrum 1, 90471 Nuremberg. The venue is south of the city centre and has dedicated public transport connections serving the exhibition grounds.

Visitors arriving by rail can travel to Nuremberg’s main railway station and continue to the exhibition centre using the city’s public transportation network. Nuremberg Airport also provides an international arrival option, with onward connections to the city and exhibition centre.

For international business visitors, arriving in Nuremberg by train can be convenient because the main railway station connects with regional and long-distance services.

Public transport & parking

Nuremberg Exhibition Centre is connected to the city’s public transport system, making it possible to reach the venue without a private vehicle. Visitors should check the current Nuremberg public transport timetable and the event’s travel information before departure because special services can operate during large trade fairs.

Parking facilities are available around the exhibition centre. The official visitor information provides dedicated guidance on parking locations and access routes, while the event FAQ directs visitors to the latest parking information.

For professionals attending all three days, public transport can be particularly convenient because it avoids searching for parking during busy exhibition periods.

Accommodation areas

The city centre is a practical base for BrauBeviale visitors who want access to restaurants, business facilities and evening activities while remaining connected to the exhibition centre by public transport.

The area around Nuremberg Central Station is particularly convenient for international visitors because it provides rail connections and access to the city’s public transportation network.

Accommodation closer to the exhibition centre can reduce commuting time for visitors with early meetings or full-day exhibition schedules. Other districts around southern Nuremberg can also be suitable when connected by local transport.

The official BrauBeviale travel-and-stay section provides accommodation and travel-planning information for visitors and exhibitors.

Accessibility

NürnbergMesse provides visitor services designed to support accessibility. The official BrauBeviale visitor FAQ specifically provides information about wheelchair hire and other onsite visitor services.

Visitors who require wheelchair assistance or have other accessibility requirements should contact the exhibition centre or BrauBeviale team before travelling. This allows current arrangements, entrances and available assistance to be confirmed.

The large exhibition layout means visitors with mobility requirements may benefit from reviewing the hall plan in advance and identifying the most efficient route between the halls and programme areas.

Previous year’s highlights

The most recent completed Nuremberg edition before BrauBeviale 2026 was held in 2024. It attracted 30,821 visitors and 858 exhibitors across 35,403 square metres of net exhibition space. Approximately 84% of visitors came from Germany and the European Union, according to the organizer.

The 2024 edition covered raw materials and marketing as well as technology and packaging. Special areas and forums provided additional educational content, while the exhibition floor presented machinery, equipment, packaging systems and other solutions across the beverage production chain.

Wine@BrauBeviale was also developed as a dedicated focus area. The organizer reported that 53% of exhibitors at the 2024 edition had specific solutions for the wine industry, including destemmers, preparation tanks, fermenters, storage tanks, filtration technology, pumps, valves and pipework.

Logistics was another important theme. The expanded Logistics Lounge featured companies working on returnable logistics and digitalized supply chains, including contributions involving telecommunications, telematics and AI solutions.

The 2026 edition builds on this established process-chain format while placing stronger emphasis on non-alcoholic beverages, flexible production, changing consumer habits and practical innovation.

Official tickets & registration

Official visitor registration for BrauBeviale 2026 is available through the event’s ticket shop. The published standard day ticket is approximately $49, while the three-day permanent ticket is approximately $80. Student day admission is currently offered free of charge.

The official event opening hours are 9:00 a.m. to 6:00 p.m. on November 10 and 11, followed by 9:00 a.m. to 5:00 p.m. on November 12.

The official exhibition address is NürnbergMesse, Messezentrum 1, 90471 Nuremberg, Germany. General exhibitor enquiries can be directed to +49 911 88080-701 or exhibitor.braubeviale@yontex.com. The visitor and ticket information is available through the official BrauBeviale website.

Official BrauBeviale 2026 tickets and registration (https://www.braubeviale.com/en-US/home/)