HumanX Amsterdam 2026 – Conference Netherlands

HumanX Amsterdam 2026 will bring the HumanX AI conference to Europe for its inaugural Amsterdam edition, taking place from 22 to 24 September 2026 at RAI Amsterdam. The conference is designed around artificial intelligence, enterprise adoption, AI infrastructure, startups, investment, governance, product development, business transformation and the practical application of AI across industries.

HumanX says the Amsterdam event is expected to bring together more than 2,500 attendees, 200+ speakers, 150+ sponsors and exhibitors, and more than 150 journalists, with 60% of attendees at VP level or above. The event is aimed at executives, technology leaders, founders, investors, policymakers, product professionals and business decision-makers working with AI.

The conference combines a large-scale AI exhibition area with keynote presentations, interactive sessions, closed-door executive discussions, startup and investor programmes, networking events, demonstrations and specialist tracks. The programme is structured around five role-based tracks designed to connect AI developments with practical business functions.

What to expect in 2026

HumanX Amsterdam 2026 is positioned as a business-focused AI conference rather than a purely technical developer event. The programme covers how artificial intelligence is being built, deployed, governed, financed and integrated into organisations.

The official event programme includes more than 40 hours of curated sessions and more than 100 interactive sessions with AI leaders. The e[X]po Hall is planned to feature more than 150 vendors, while attendees can also access HumanX Connect networking events and additional side events around the main conference.

Key areas of discussion include:

• Generative AI and foundation models
• Agentic AI and autonomous systems
• AI infrastructure and deployment
• Enterprise AI transformation
• AI governance and regulation
• AI safety and responsible deployment
• AI investment and venture capital
• AI startups and scaling
• Product development
• Marketing, sales and customer experience
• Finance, HR and business operations
• Data, analytics and AI engineering
• AI creativity and media
• European AI competitiveness and sovereignty

The event is particularly focused on real-world implementation. HumanX’s five tracks are designed around the functions where AI is being deployed, allowing attendees to follow content relevant to technology, corporate strategy, finance, HR, marketing, sales, customer experience, startups and venture capital.

Event dates

HumanX Amsterdam 2026 takes place from Tuesday, 22 September through Thursday, 24 September 2026.

• Tuesday, 22 September 2026: Opening day, registration, networking and conference programming
• Wednesday, 23 September 2026: Full conference programme, presentations, networking and specialist sessions
• Thursday, 24 September 2026: Full programme, final sessions and closing activities

Registration is scheduled at Entrance C at RAI Amsterdam. Official side events begin around the main conference, including invite-only executive exchanges and startup-focused activities.

HumanX recommends arriving in Amsterdam on Tuesday morning and departing Friday morning because the programme continues through Thursday and includes additional partner and networking activities around the main conference.

Visiting this event? Don’t miss out on these amazing activities and local experiences while you’re here.

Venue & event site

HumanX Amsterdam 2026 will be held at RAI Amsterdam, one of the Netherlands’ major international exhibition and conference venues.

The venue is located in Amsterdam and is directly connected to the city’s public transport system. RAI Amsterdam has its own metro stop, while Amsterdam RAI railway station provides convenient connections for visitors arriving by train.

The HumanX programme uses different areas of the RAI complex for keynote sessions, specialist tracks, networking, exhibitions, executive meetings and partner activities.

Registration for the main event is located at Entrance C. The official side-event programme also identifies RAI Amsterdam and nearby partner venues such as nhow Amsterdam RAI and other Amsterdam locations for selected activities.

Full technology programme

The HumanX Amsterdam 2026 technology programme is organised around practical AI adoption rather than a single technology category. It examines the full AI ecosystem, from infrastructure and model development through enterprise deployment and business transformation.

The five official tracks are:

• Builders: Technology and Product
• Command Desk: Corporate Strategy, Legal, Compliance and Policy
• Control Room: Finance, HR and Business Operations
• Customer Engine: Marketing, Customer Experience and Sales
• Ecosystem: Startups and Venture Capital

HumanX describes the tracks as role-based programmes designed to help attendees understand AI applications relevant to their responsibilities and move from AI insight toward practical implementation.

The programme includes discussions around AI agents, enterprise automation, AI infrastructure, AI products, investment, governance, customer experience, creative AI and the European technology ecosystem.

Key speakers & industry leaders

HumanX Amsterdam has announced more than 200 speakers from technology, business, finance, media, government and the startup ecosystem. The published speaker roster includes senior leaders from major AI and technology organisations.

Notable speakers include:

• Nikesh Arora, CEO, Palo Alto Networks
• Marjan Rintel, CEO, KLM
• Max Junestrand, Co-founder & CEO, Legora
• May Habib, Co-founder & CEO, WRITER
• Swami Sivasubramanian, VP of Agentic AI, Amazon Web Services
• Fabian Hedin, Co-founder & CTO, Lovable
• Susan Jones, CDO, Diageo
• Kareem Ayoub, VP, AI Technical Strategy, Google DeepMind
• Jennifer Smith, Co-founder & CEO, Scribe
• Colin Jarvis, Global Head of FDE, OpenAI
• Joelle Pineau, Chief AI Officer, Cohere
• Alexander Rinke, Co-founder & Co-CEO, Celonis
• Kirill Skrygan, CEO, JetBrains
• Jim Lanzone, CEO, Yahoo
• Daniele Tonella, CTO and Management Board Member, ING Group
• Max Welling, Co-founder & CTO, CuspAI
• Jelle Prins, Co-founder, Cradle
• James Waters, Chief Business Officer, Booking.com
• Stephan Pretorius, CTO, WPP
• Eric Snowden, SVP, Design, Adobe
• Gonzague de Pirey, Chief OmniChannel and Data Officer, LVMH
• Constantijn Van Oranje-Nassau, Special Envoy, Techleap

The conference states that speakers are selected for real-world experience building and scaling AI rather than paid speaking placements.

Technology sectors & themes

HumanX Amsterdam covers a broad range of AI sectors and applications.

AI infrastructure: Sessions examine the systems, platforms and infrastructure required to build and deploy modern AI applications.

Agentic AI: The programme explores AI systems capable of carrying out multi-step tasks and executing workflows rather than simply responding to individual prompts.

Enterprise AI: Corporate sessions focus on moving AI from experimentation into operational business processes.

AI governance: Legal, compliance and policy discussions examine regulation, responsible deployment, risk and European AI policy.

AI startups: Founders and investors discuss startup formation, fundraising, scaling and international expansion.

AI investment: Venture capital and corporate investment sessions examine capital allocation and the development of Europe’s AI ecosystem.

Creative AI: Marketing, design and media sessions examine AI-generated content, reliability, consistency and brand applications.

Customer experience: AI’s role in sales, customer service and personalised experiences is addressed through the Customer Engine track.

AI and business operations: Finance, HR and operational teams can explore how AI changes workflows, decision-making and organisational models.

European AI competitiveness: The programme also examines Europe’s position in the global AI race, including questions around sovereignty, capital, regulation and scaling.

Sessions, talks & presentations

The main programme contains keynote presentations, fireside conversations, panel discussions and practical sessions. HumanX describes the event as including more than 100 interactive sessions with AI leaders.

Examples from the published agenda include Europe’s Billion-Euro Problem, examining why European AI startups often struggle to progress from early-stage success to billion-euro companies. The session features Thomas Clozel, Ophelia Brown, Constantijn Van Oranje-Nassau and Bloomberg anchor Tom Mackenzie.

Another session, From Intent to Action, examines how AI is moving from information retrieval toward executing workflows and connecting business tools. Christopher Pedregal of Granola and Jan Oberhauser of n8n are among the speakers.

The programme also includes Rewriting the Operating Model for the AI Era, which examines the shift from AI copilots toward systems that execute work more autonomously.

A further session, Europe, Sovereignty & the AI Race, addresses the relationship between AI, competition, regulation, safety and European technological sovereignty.

Workshops & demonstrations

HumanX Amsterdam combines conference sessions with practical experiences, startup activities and demonstrations.

One of the published side events is Brunch & Build: The House of Buildology, where participants can develop an AI prototype with guidance from AI product builder Marta Strykowska and access to AI tool credits. The activity is designed for both experienced builders and people who are new to AI development.

The event’s e[X]po Hall provides another practical component, with more than 150 vendors presenting AI products, platforms and services. Exhibitors range from large technology companies to specialised AI startups.

HumanX also offers SolutionBridge, a structured business-meeting programme connecting organisations seeking AI solutions with vendors. Adopter participation requires a minimum of eight pre-arranged vendor meetings.

Ticket types & registration

HumanX 2026 has several registration categories. Published prices have been converted to USD at an approximate rate of $1.17 per $1 equivalent of the published euro price. Prices exclude applicable VAT where specified.

All Access Pass: approximately $2,573.00, excluding VAT, based on the published current rate. This includes the main conference, 40+ hours of curated sessions, 100+ interactive sessions, the 150+ vendor e[X]po Hall, networking events, food and drinks, recorded and searchable sessions, and access to apply for Day 0 [X]changes.

Startups Pass: approximately $1,169.00, excluding VAT and subject to application. Qualified startup founders receive All Access benefits plus VentureConnect access and startup networking opportunities.

VIP Pass: approximately $5,849.00, excluding VAT and subject to limited availability. It includes All Access benefits plus the Day 0 VIP Speaker Dinner, Day 1 Speaker/VIP Reception, reserved opening-keynote seating, bookable VIP meeting pods and a Main Stage photo opportunity.

Investors Pass: approximately $2,573.00, excluding VAT and service fee. This includes All Access benefits and a complimentary VentureConnect add-on for VC and startup matchmaking.

Adopters: free, subject to application and qualification for the SolutionBridge programme. The programme requires at least eight pre-arranged meetings with vendors.

Media: free for accredited press, subject to application. Media access includes the Media Lounge, press conferences and speaker interviews.

Startup & investor opportunities

Startups and investors have dedicated opportunities within HumanX Amsterdam.

The Startups Pass provides qualified founders with access to VentureConnect and startup networking events. VentureConnect is designed to connect startups seeking funding with venture capital investors and other capital providers.

The Investors Pass includes the All Access programme and VentureConnect as a complimentary add-on. This creates opportunities for capital providers and corporate investment teams to meet founders and explore emerging AI companies.

The official programme also contains an Ecosystem track dedicated to startups and venture capital. Topics include startup scaling, capital strategies, European AI competitiveness and the challenge of developing globally significant AI companies.

Exhibitors & technology companies

HumanX Amsterdam has more than 150 sponsors and exhibitors spanning AI-native startups, global technology companies and enterprise solution providers.

Confirmed organisations include:

• Google
• NiCE
• Nscale
• Bright Data
• Nebius
• Optimizely
• Prosus
• PwC
• SpaceXAI
• Walrus
• Atlassian
• Deloitte
• EY
• HubSpot
• n8n
• JetBrains
• LaunchDarkly
• NVIDIA
• Alibaba Cloud
• AssemblyAI
• Deepgram
• ElevenLabs
• Feedzai
• IBM-related ecosystem participants
• Synthesia
• Siemens
• Speechmatics
• Twilio
• Vapi
• Zendesk
• Yext
• Remote
• Runpod
• Runware
• PolyAI
• Parloa
• Monday.com
• Lucid Software

The startup exhibitor community includes companies such as Aikido Security, AIRA Systems, Avular, Boltzbit, GreenCompute, Innatera Nanosystems, LangWatch, Lettria, Lanturn, Linkup, Macgence AI, OpenBox AI, Optima Engineering, PowerSOS, Resoniks, Scaleflow, Solvimon, Tekst and Zander Labs.

Networking & business meetings

Networking is a central component of HumanX Amsterdam. The All Access Pass includes HumanX Connect and networking events, while the VIP Pass adds dedicated meeting-pod access.

The conference is designed for senior decision-makers, with the organiser reporting that 60% of attendees are VP level or above. This creates opportunities for meetings between enterprise buyers, technology companies, founders, investors and AI practitioners.

Additional official side events include executive exchanges, startup gatherings, networking breakfasts and specialist meetups. The AI Executives [X]change, for example, is an invite-only closed-door forum for senior executives and growth-stage founders.

Event rules & visitor information

HumanX attendees must register for the appropriate pass and comply with the event’s registration and attendance conditions. Some programmes require additional approval or invitation, particularly closed-door executive exchanges, media access, adopter programmes and certain VIP activities.

The main conference takes place at RAI Amsterdam, while selected official side events are hosted at nearby venues and other Amsterdam locations.

HumanX also distinguishes between standard conference access and specialised programmes. For example, the AI Policy [X]change operates under the Chatham House Rule and is invite-only, while the AI Executives [X]change is also closed-door.

Visitors should check their individual registration confirmation for access restrictions, meeting requirements and any programme-specific instructions before travelling.

How to get there

RAI Amsterdam is conveniently connected with Amsterdam Airport Schiphol, Amsterdam Centraal and the wider Dutch and European transport network.

International visitors can fly into Schiphol Airport, which has direct connections to major destinations across Europe, North America, the Middle East and Asia. HumanX states that RAI Amsterdam is approximately ten minutes from the airport.

European visitors can also travel by international train. Direct or convenient rail connections are available from cities including Brussels, Paris, London and Berlin, with onward connections through Amsterdam’s transport network.

Public transport & parking

RAI Amsterdam has its own dedicated metro stop, making the venue easy to reach from Amsterdam’s central districts. Trams also operate throughout Amsterdam and provide connections between the venue and central areas.

Visitors arriving by train can use Amsterdam RAI station, which is close to the exhibition centre. Taxis and rideshares are also available throughout Amsterdam and from Schiphol Airport.

For visitors arriving by car, RAI Amsterdam has parking facilities. Because HumanX is a major conference with several thousand attendees, visitors should consider public transport where practical and check the RAI’s current parking information before travelling.

Cycling and walking are also practical options for visitors staying in nearby Amsterdam neighbourhoods.

Accommodation areas

Amsterdam Zuid and the Zuidas business district are among the most convenient areas for HumanX visitors because they provide quick access to RAI Amsterdam and strong public transport connections.

The Europaplein and Amsterdam RAI area is particularly suitable for visitors who want to minimise commuting time. The nearby nhow Amsterdam RAI is also used for official HumanX activities, including selected executive events.

Other useful accommodation areas include De Pijp, Oud-Zuid, Amsterdam city centre and the canal district. Visitors who prefer airport accommodation can stay near Schiphol and travel to RAI by train.

HumanX also states that All Access attendees can receive discounted hotel rates at preferred hotels, subject to the organiser’s arrangements.

Accessibility

RAI Amsterdam is a major international conference and exhibition venue designed to accommodate large numbers of visitors. The venue provides accessible routes and facilities, while its public transport connections make arrival possible without a private vehicle.

Visitors requiring specific accessibility assistance should contact RAI Amsterdam and HumanX before arrival to confirm the most suitable entrance, route and facilities.

Because the event covers a large exhibition and conference environment, visitors with mobility requirements should allow additional time when moving between stages, meeting areas, exhibition stands and networking spaces.

Previous year’s highlights

HumanX Amsterdam 2026 is the inaugural HumanX event in Europe, so there is no previous Amsterdam edition to use as a direct local comparison. The organisers describe the event as the first European HumanX gathering and have built the Amsterdam programme around the European AI ecosystem.

The Dutch AI Pavilion is one of the major ecosystem features for the 2026 edition. HumanX states that 68% of attendees are expected to come from outside the Netherlands, while the pavilion is designed to showcase Dutch AI startups, researchers, founders, engineers and investors to an international audience.

The programme also includes a strong European focus, with discussions addressing Europe’s AI competitiveness, startup scaling, regulation, AI sovereignty and the relationship between European companies and the global AI market.

The inaugural edition therefore functions as the starting point for HumanX’s European platform rather than a continuation of a previous Amsterdam event.

Official registration & tickets

Official registration for HumanX Amsterdam 2026 is available through the HumanX website. The organiser has published All Access, Startups, VIP, Investors, Adopters and Media registration categories, with several requiring application or qualification.

The official registration page also provides the applicable 2026 registration timeline and current pass availability.

Official HumanX Amsterdam 2026 registration & tickets (https://www.humanx.co/europe)

The main event takes place at RAI Amsterdam from 22 to 24 September 2026. Visitors should complete registration before travelling and check their confirmation for access details, specialised programme eligibility and any invitation requirements.