World of Private Label International Trade Show 2027 – Netherlands

What to expect in 2027

The World of Private Label International Trade Show 2027 will take place on 25 and 26 May 2027 at the RAI Amsterdam Convention Centre. Organised by the Private Label Manufacturers Association (PLMA), the annual B2B event brings retailers, wholesalers and private-label manufacturers together to discover new products, develop supplier relationships and identify new opportunities for store-brand programmes. PLMA has organised the international World of Private Label show for nearly 40 years.

The 2027 edition will build on the record scale of the 2026 show, which featured more than 3,300 exhibitors from 80 countries. The exhibition covers both food and non-food categories and is designed specifically for professionals involved in private-label sourcing, product development, purchasing, retailing, importing, exporting, packaging and related services.

The show will also feature the World of Ideas, specialist product areas, national and regional pavilions, pre-show seminars and workshops. PLMA has announced that enhancements to the show layout introduced for 2027 are intended to make the event more future-focused and easier for buyers and suppliers to navigate.

Event dates

The World of Private Label International Trade Show 2027 will take place on Tuesday, 25 May and Wednesday, 26 May 2027.

Monday, 24 May: Pre-show workshops and seminars, with visitor badge collection from 12:00 to 18:00.

Tuesday, 25 May: Show floor open from 09:00 to 18:30. Visitor badge collection runs from 08:00 to 18:00.

Wednesday, 26 May: Show floor open from 09:00 to 16:30. Visitor badge collection runs from 08:00 to 15:30.

Online registration is required. PLMA specifically warns that Tuesday morning from 08:00 to 10:00 is expected to be a busy period for entrance badge collection.

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Venue & exhibition site

The event will be held at the RAI Amsterdam Convention Centre, Europaplein 24, 1078 GZ Amsterdam, Netherlands.

RAI Amsterdam is located approximately 15 minutes from Schiphol Airport and is connected to Amsterdam’s train, metro, taxi and road networks. The venue is also close to the city’s major hotel districts.

The 2027 show floor will cover more than 47,000 square metres of net exhibit space. PLMA divides the exhibition into food and non-food sections to help professional buyers navigate the extensive range of products.

Full event programme

The 2027 programme will combine two main exhibition days with a dedicated pre-show programme on Monday, 24 May.

Pre-show workshops

Workshops are scheduled for 13:00–14:00 on Monday, 24 May. The sessions are intended to provide practical information for private-label professionals before the exhibition opens.

Pre-show seminars

The seminar programme runs from 14:00–16:00 on 24 May. PLMA’s pre-show programme traditionally focuses on private-label market developments, retail trends, consumer behaviour, sourcing and business strategy.

World of Ideas

The World of Ideas is a dedicated innovation area where visitors can discover new product and packaging concepts, retail trends and award-winning private-label products. The area includes the New Product Expo, Retail Trends and Salute to Excellence Awards.

Show floor

The main exhibition runs from 09:00 to 18:30 on Tuesday and 09:00 to 16:30 on Wednesday, allowing buyers to meet suppliers and explore food and non-food product categories across the RAI complex.

Key speakers & keynote speakers

PLMA has not yet published the complete 2027 speaker and keynote lineup. The detailed seminar programme and speaker announcements are expected closer to the event.

Previous editions have featured senior retail, market research, private-label strategy and shopper-behaviour specialists. The 2026 programme, for example, included Tim Hehenkamp of Jumbo Supermarkets, Sebastiaan van Deth of NielsenIQ, Anne-Françoise Ravalet of Daymon International, Erik Aapkes of Blueprint Europe and Marijn Overvest of Procurement Tactics.

The 2026 pre-show programme also included Art Frickus, founder and shopper behaviour specialist at Conspicuous, and other experts discussing retail strategy, shopper behaviour and private-label growth.

Conference sessions & tracks

The detailed 2027 conference tracks have not yet been released. Based on PLMA’s established programme, visitors can expect sessions addressing the commercial and strategic issues affecting private-label retail.

Private-label strategy

Sessions traditionally examine how retailers can strengthen their store brands, differentiate assortments and respond to changing consumer expectations.

Consumer and market trends

Market research presentations provide insight into purchasing behaviour, category development, pricing, innovation and changing consumer preferences.

Product innovation

Private-label product development, packaging, sustainability, new formats and emerging consumer needs are important themes within PLMA’s programme.

Retail strategy

Retailers and industry experts discuss sourcing, category management, product development and the changing relationship between retailers and manufacturers.

Session times & schedule

The confirmed 2027 schedule currently provides the following programme times:

• 24 May 2027, 12:00–18:00: Visitor badge collection
• 24 May 2027, 13:00–14:00: Workshops
• 24 May 2027, 14:00–16:00: Pre-show seminars
• 25 May 2027, 08:00–18:00: Visitor badge collection
• 25 May 2027, 09:00–18:30: Show floor open
• 26 May 2027, 08:00–15:30: Visitor badge collection
• 26 May 2027, 09:00–16:30: Show floor open

Individual seminar titles, speakers and session-by-session timings for 2027 have not yet been fully published.

Ticket types & registration

The World of Private Label is strictly a professional B2B event. Online pre-registration is required, and PLMA provides a dedicated registration-link request system for 2027 visitors.

The final 2027 visitor fee schedule has not yet been published on the official registration information available at present. As a reference, the 2026 visitor rates for professionals outside PLMA’s qualifying retail and wholesale category were:

Early-bird registration

The 2026 early-bird fee was $231.02, based on the published $200-equivalent previous-edition fee.

Standard registration

The 2026 standard fee was $277.22, based on the published $240-equivalent previous-edition fee.

Late registration

The 2026 late registration fee was $323.43, based on the published $280-equivalent previous-edition fee.

These previous-edition dollar figures are conversions using the ECB reference rate of €1 = $1.1551 on 14 September 2026. The 2027 fee should be checked against PLMA’s official registration page when the new schedule is released.

Registration deadlines

PLMA has not yet published the final 2027 registration-fee deadlines. Visitor registration for the 2027 show is already open through PLMA’s registration-link request system.

For comparison, the 2026 registration schedule used three deadlines:

Early bird: Until 10 May 2026

Standard: 11–17 May 2026

Late: 18–20 May 2026

Exhibitor guest registrations in 2026 could receive free visitor admission when completed by the specified early deadline, while later guest registrations received a discount. The equivalent 2027 deadlines will need to be confirmed once PLMA publishes them.

Exhibitor list & major companies

The 2027 exhibitor list is being developed through PLMA’s exhibitor system. PLMA describes the show as having more than 3,300 exhibitors from around 80 countries and more than 70 national and regional pavilions, although the final 2027 participation numbers may change.

Exhibitors range from multinational manufacturers to small and medium-sized private-label specialists. Some companies focus exclusively on private label, while others combine private-label production with branded products.

Food suppliers

Food exhibitors cover fresh, frozen and refrigerated products, dry grocery, beverages, snacks and other grocery categories.

Non-food manufacturers

Non-food companies cover cosmetics, health and beauty, household and kitchen products, DIY, housewares, pet products, personal products and leisure categories.

International pavilions

National and regional pavilions provide concentrated groups of suppliers from individual countries and regions, making them useful for retailers seeking geographically diverse sourcing options.

Exhibition halls & floor plan

The 2027 World of Private Label exhibition floor is divided into 10 Food halls and 6 Non-Food halls, covering more than 47,000 square metres of net exhibit space. The food section uses blue aisle carpeting, while the non-food section uses red aisle carpeting.

Food halls

Halls 1–8 and 13–14 are devoted to food, snacks and beverages.

Non-food halls

The non-food section includes health and beauty, household and kitchen, DIY, personal and leisure products and related categories.

Show entrances

The 2027 floor plan identifies five principal entrances:

• Entrance C: Scan & Go for Halls 9–12
• Entrance F: Scan & Go for Halls 7–9
• Entrance K1: Scan & Go for Halls 14 and 1–7
• Entrance K2: Badge-only access for Halls 14 and 1–7
• Entrance L: Scan & Go for Halls 5–7

Networking & business meetings

Business networking is one of the main purposes of the World of Private Label. Visitors come from more than 120 countries and represent supermarkets, hypermarkets, discounters, drugstores, department stores, importers, exporters, manufacturers, consultants, sales agents and packaging and design specialists.

Retailer connections

The event provides retailers and wholesalers with opportunities to meet manufacturers and identify new suppliers for private-label programmes.

Supplier meetings

Manufacturers can present their capabilities, products, packaging concepts and production expertise directly to retail and wholesale professionals.

Show Navigator

Registered visitors receive access to PLMA’s Show Navigator before the show. The platform contains exhibitor and product information and is also used to help visitors identify relevant companies and products.

Buyer-focused environment

Because the event is dedicated specifically to private label, meetings are concentrated around sourcing, product development, supplier qualification and retail opportunities rather than general consumer promotion.

Industry sectors & highlights

The exhibition covers a broad range of food and non-food private-label industries.

Food and beverages

Fresh, frozen and refrigerated foods, dry grocery products, snacks, confectionery, beverages and other grocery categories are represented across the food halls.

Health and beauty

The non-food section includes cosmetics, personal care, health products, skincare and beauty-related private-label products.

Household and kitchen

Household cleaning, kitchen products, home-use items and related private-label categories form an important part of the non-food exhibition.

Pet products

Pet food and pet-related products are represented among the show’s private-label categories.

Housewares and DIY

Housewares, home improvement, DIY and related products provide sourcing opportunities for retailers and distributors.

Personal and leisure

Personal products, leisure products and other consumer categories complete the broad non-food offering.

Event rules & visitor information

The World of Private Label is strictly for trade professionals. A personal business card is required for badge collection, and online pre-registration is required. PLMA’s registration system is used to verify visitor eligibility.

Age restriction

People under 16 are not permitted on the show floor.

Pets

Pets are not permitted inside the exhibition, with exceptions for guide and assistance dogs.

Badge access

Visitor badges are valid for the show days indicated by PLMA and are required to enter the exhibition areas.

Exhibitor safety

Exhibitor build-up and breakdown operations have separate safety requirements. Safety shoes are compulsory during specified stand construction and dismantling periods.

How to get there

RAI Amsterdam is located at Europaplein 24, 1078 GZ Amsterdam, Netherlands.

From Schiphol Airport

Amsterdam RAI can be reached from Schiphol Airport by train, with Amsterdam RAI station located close to the exhibition centre. The journey takes approximately 11 minutes by train under normal conditions.

From Amsterdam city centre

Metro 52 provides a direct connection to Europaplein, immediately outside RAI Amsterdam.

By car

RAI Amsterdam is located beside the A10 motorway and can be reached using the S109 exit. Visitors should check road conditions before travelling because Amsterdam infrastructure works can affect routes and journey times.

Public transport & parking

Public transportation is a practical option for PLMA because Amsterdam RAI is served by train, metro, tram and bus connections.

RAI parking

The current RAI parking rate is $6.93 per hour, with a maximum of $41.58 per day. An online day exit permit costs $34.65, while the evening ticket from 17:00 to 01:00 costs $14.44. These dollar figures use the ECB reference exchange rate of €1 = $1.1551.

P+R

The RAI P+R system currently costs approximately $15.02 for a weekday entry before 10:00 and approximately $6.93 after 10:00 for the first 24 hours, excluding public transport costs. Availability can vary during major events.

Accommodation areas

RAI Amsterdam’s official hotel partner, RAI Hotel Services, arranges accommodation for visitors and exhibitors. The service works with more than 200 hotels in Amsterdam and surrounding areas and provides booking information after registration.

RAI and Europaplein

Hotels around the RAI provide the easiest access and allow visitors to walk to the exhibition.

Amsterdam Zuid

Amsterdam Zuid offers hotels and strong transport connections to the venue.

De Pijp

De Pijp is a convenient neighbourhood for visitors looking for restaurants, cafés and accommodation near the RAI.

Amsterdam city centre

Central Amsterdam offers a much wider selection of hotels and attractions, with metro and train connections to RAI Amsterdam.

International visitors should reserve accommodation early because the PLMA show attracts a large international business audience.

Previous year’s highlights

The 2026 World of Private Label reached a record 3,348 exhibitors representing 80 countries. The event reinforced its position as a major global meeting place for private-label retailers, manufacturers and suppliers.

The 2026 show introduced the World of Ideas as a redesigned innovation area. It showcased new product and packaging concepts, global retail developments and award-winning private-label products. The area included almost 400 recent innovations and examples covering food, non-food and emerging consumer trends.

The 2026 exhibition also featured more than 70 national and regional pavilions. Product trends included convenience foods, ready meals, organic, vegan, gluten-free and lactose-free products, alongside continued growth in cosmetics, wellness and personal-care categories.

The 2025 edition had already attracted more than 32,000 industry professionals from over 120 countries and featured 3,160 exhibiting companies across 45,000 square metres of net exhibit space.

Official registration & tickets

Registration for the 2027 World of Private Label is open to trade professionals through PLMA’s official registration system. Visitors can request a registration link by completing the official PLMA form.

The final 2027 visitor pricing has not yet been published in the currently available official information. For reference, the previous 2026 professional registration fees converted to approximately $231.02 early bird, $277.22 standard and $323.43 late registration. Qualified retail and wholesale employees could register under PLMA’s complimentary visitor category, subject to verification.

The 2027 exhibitor and visitor information is available through the official PLMA event website, including the floor plan, trade show schedule, exhibitor application system and visitor registration system.